Fundamental e-commerce tooling — easy to install, simple to use, built by indie devs who ship for their own stores first.
Each one solves a single problem really well — no bloat, no upsell maze.
See how your business is doing at a glance — revenue, orders, AOV, repeat rate, top products — and turn the numbers into a tidy to-do list you'll actually finish.
Generate a clean, spec-compliant Facebook / Meta product feed from your Shopify catalog — keep ads, Shops, and Instagram tagging in sync without spreadsheet wrangling.
Inspect any Shopify product page without logging in. Variants, prices, inventory, metafields, vendor, tags — one click, copy-paste friendly.
Stumble through popular Shopify brands you'd never find on your own. A discovery layer for the long tail of independent stores.
More experiments live in the Let's Optimize newsletter — practical e-commerce notes, no fluff.
Hovhannes "Hov" Mkhitaryan is an indie e-commerce developer and the Sous Chef at The Growth Chef — a husband-and-wife growth studio he runs with Trang Cao. Their pitch: "E-commerce growth, quietly done."
Optim apps come out of that same workshop: contributor-at-heart, shipped for stores he and the studio's clients actually run, then polished enough to share with everyone else.
Install one of the apps, grab the free extension, or subscribe for the field notes.